What gets measured gets closed.
Stop guessing where your business stands. Closing Day gives you pipeline clarity, conversion truth, goal accountability, and an AI coach that already knows your numbers. No CRM required.
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One goal becomes a daily number, a daily number becomes a closed deal.
A take-home target on January 1st should turn into something you can act on this Tuesday. Closing Day connects the four steps so the math flows from one screen to the next — automatically.
Set the take-home.
Type a single dollar amount you want in your bank account this year. Goal Wizard does the rest.
Net take-home goal
$150K
net commission after brokerage splits & fees
Tool: Goal Wizard →
Watch deals build.
Date-driven visual pipeline: log a milestone, the card moves itself. Funnel shows the leak. No manual stage clicks.
Closings needed for the year
18
staged across the visual pipeline
Tool: Date Pipeline + Funnel →
Score every deal.
AI gives every active deal a win probability. Push the high ones, save the slipping ones, forecast the year.
Probable Close → Year-end GCI
$215K
88% conf.that's the $150K take-home, locked in
Tool: SmartClose AI →
The whole platform is the same four steps, repeating. That's why everything connects.
AI tells you which deals will actually close.
Closing Day scores every deal in your pipeline — in real time — and tells you exactly what to do next. No more guessing which clients are ghosting and which are about to close.
Solo $7.80 / Team $50 first month with code
80OFF · Works with or without your CRM · Cancel anytime
Three actual SmartClose surfaces from inside the app — your dashboard rollup, the pipeline cards, and the per-deal "Your Next Move" tile. The probability scoring is the same across all of them.
Tell us what you want to take home.
We'll do the math backwards.
From a single take-home dollar amount, Goal Wizard reverse-engineers your commission target, deal volume, weekly activity, and daily conversation count — all on a guided 4-step path. No spreadsheets. No guessing.
Set your target
Start with the only number that actually matters: how much you want in your bank account.
Take-home goal
$150,000
Net commission after brokerage splits & fees
We work backwards
Closing Day calculates the gross GCI, total volume, and number of closings you need.
Required gross GCI
$215,000
Total volume
$7.2M
Closings needed
18
Your daily script
We turn your goal into a number you can actually act on. Hit it daily and the rest takes care of itself.
Conversations / business day
5
250 business days. 1,250 conversations. 18 closings. $150k take-home.
Today's pace
3 of 5
2 more conversations to hit today's number.
Goal Wizard is free on every plan · 80% off first month with code
80OFF
Only in Closing Day
An AI coach that already knows your numbers.
No catch-up, no context-setting. Your coach sees your pipeline, funnel, and goals in real time, and coaches you like it.
Good morning, Sarah. Your GCI is at $238K, 68% of your $350K goal. You've got two SmartClose 90%+ deals — Sarah & David Johnson at 92% and The Pembertons at 77% — sitting in your pipeline. But Patricia Whitmore is at 22% and slipping fast. What's going on with her?
Coach · 8:14 AM
Patricia keeps cancelling. I've rescheduled her appointment three times. Honestly I've been taking on too many leads like her — not serious, not ready, soaking up time.
Sarah · 8:15 AM
That matches the data. Your signed rate on pre-approved buyers is 58% — nearly double your overall. The Johnsons and Pembertons both came in pre-approved. Patricia hasn't. Push the next two weeks toward leads who've had a pre-approval conversation, and let Patricia close herself out. Spend Tuesday closing the Pembertons instead — they're 77% and ready.
Coach · 8:16 AM
That's a good call. Calendar Tuesday for the Pembertons. And I'll text Patricia today — if she doesn't confirm by Friday I'm marking her cold.
Sarah · 8:17 AM
It's in your funnel data. Want to set a focused goal for the next 14 days? Something like: "Only take appointments with pre-approved or pre-qualified buyers." I'll check in on your conversion rate at the end of the two weeks.
Coach · 8:18 AM
Reviewed conversion rate drop (42% to 31%). Root cause: unqualified buyer leads consuming appointment slots. Action plan: 14-day focus on pre-approved buyers only (58% signed rate vs 31% overall).
Weekly pipeline review. 3 new deals added, Patel closing on track. Discussed listing presentation strategy for the Torres lead. Coach suggested comp-based pricing approach.
Deal fell through (Brennan). Worked through re-prioritization. Coach identified conversation volume was strong but follow-up timing was lagging. Set reminder for 24-hour follow-up rule.
End-of-month review. GCI hit $221K (63%). On pace for annual goal. Celebrated 3 closings in March. Identified open houses as underperforming lead source. Coach recommended reallocating time to sphere outreach.
Mid-week check-in. Prepped for listing appointment with Okonkwo. Coach helped rehearse pricing conversation and objection handling for the $895K ask.
Live coaching conversation. Your AI coach already knows your pipeline, funnel, and goals.
You're a great coach.
Now you have the data to prove it.
Coach View doesn't replace brokers, team leads, mentors, or productivity coaches. It makes them extraordinary by surfacing the same SmartClose data the agent sees, framed for coaching: who's slipping, who's pre-approved, what to ask about Tuesday morning. Pairs with the on-demand AI Coach and the Goal Wizard's daily numbers.
Sarah M.
Solo · Year 4 · GCI: $238K / $350K (68%)
Avg. probability 71% · 9 deals · Up 6pts vs last week
Expected GCI
$187k
Active
2
Opportunities
7
Sarah's most likely deals
Sarah & David Johnson
ActiveClosing in 12 days. Title docs out for signature. Push closing date to lock.
The Pemberton Family
ActivePre-approved at $1.4M. Toured 6 properties. Schedule offer conversation Tuesday.
Mike Tran
OppSigned 18 days ago. No pre-approval yet. Coach Sarah to call lender intro this week.
Coaching prompts to use this week
- → "Tell me about Patricia Whitmore. She's at 22% with three cancellations. What's the move?"
- → "The Pembertons at 77% have toured 6 properties. What's stopping the offer?"
- → "Pre-approved buyers convert at 58% for you. Walk me through how you're qualifying right now."
For brokers
See your whole roster, scored.
Every agent's pipeline rolled up: average win probability, week-over-week trend, expected GCI. Spot the ones quietly slipping before they slip.
For mentors & team leads
Coach the deal, not the dashboard.
Open an agent's profile and see their three highest-probability deals by name with reasoning attached. Walk into your one-on-one with the right questions already loaded.
For productivity coaches
Stop coaching from feel. Coach from data.
Every prompt is grounded in the agent's actual numbers — pre-approved buyer conversion, days-to-signed by lead source, deals stalled past their typical window. The conversation stops being theoretical.
Coach View is included on every Team plan. Solo agents who hire a productivity coach can grant Coach View access through Settings → Coach Permissions — the coach signs in with their own login.
Client Experience
Your clients see their journey come to life.
A shareable, no-login progress page that updates automatically as you work. Behind-the-scenes value-adds show your client everything you do. Confetti on closing day.
Closing Day
Sarah & Mike's
Journey to 1847 Maple Ridge Dr
0 of 10 milestones
Your Milestones
Ben Whetstone
eXp Realty
Client Roadmap with milestone timeline, value-adds, and celebration on close.
No login required
Just a link. Works on any device.
Auto-updates
Fill in a date → roadmap updates → client gets emailed.
Show your value
Behind the Scenes items show the work clients never see.
See it in action
Drag deals. See the big picture. Move faster.
Every deal on one board. Drag a card and watch your pipeline update in real time: counts, volume, stage totals. No spreadsheets, no guessing.
Pipeline
3Andersen Family
3814 W Swann Ave, Tampa
Torres, R.
1240 Snell Isle Blvd NE, St Petersburg
Kapoor & Singh
5502 Bayshore Blvd, Tampa
Appt Set
2Williams, K.
2915 W San Jose St, Tampa
Brennan Family
820 Coffee Pot Blvd NE, St Petersburg
Appt Met
2Nguyen, D.
2847 Oak Dr, Tampa
Morales Family
4105 W Morrison Ave, Tampa
Signed
3Vasquez, M.
4401 W Platt St, Tampa
Okonkwo, C.
1560 Beach Dr NE, St Petersburg
Reeves & Hall
3220 S MacDill Ave, Tampa
Under Contract
3Patel Family
6210 Bayshore Blvd, Tampa
Johnson, T.
2845 Burlington Ave N, St Petersburg
Chen, L.
1915 W Azeele St, Tampa
Closed
3Harris, S.
4720 W Lykes Ave, Tampa
Kim & Park
1380 Brightwaters Blvd NE, St Petersburg
DaSilva, R.
3105 W Bay to Bay Blvd, Tampa
Drag-and-drop pipeline board. Every deal, every stage, every bottleneck.
Where Closing Day fits
Built on what works. Improved with AI.
SISU set the standard for transaction tracking and accountability — Closing Day builds on that foundation and adds the AI layer the next decade of agents will need. Lofty, Follow Up Boss, and Bold Trail are excellent CRMs — keep them. Closing Day plugs in on top, adding the projection and coaching they aren't built to do.
Same category
Closing Day & SISU
SISU has been the gold standard for real estate teams that take their numbers seriously. We learned from what they got right — date-driven pipelines, conversion funnels, accountability — and built the next layer on top: AI win probability, real-time coaching, and projection on every deal.
| Feature | SISU | Closing Day |
|---|---|---|
| The fundamentals (both do these) | ||
| Pipeline driven by dates, not manual stage clicks | ✓ | ✓ |
| Live conversion funnel with real ratios | ✓ | ✓ |
| Daily activity tracking with goal pace | ✓ | ✓ |
| Goal setting & accountability reporting | ✓ | ✓ |
| What Closing Day adds on top | ||
| AI win probability on every deal (SmartClose) ONLY HERE | — | ✓ |
| Real-time AI coaching tied to your data | — | ✓ |
| Probable Close forecast (expected GCI / volume / take-home) | partial | ✓ |
| Reverse-engineered Goal Wizard (take-home → daily activity) | partial | ✓ |
| Commission waterfall (gross GCI to take-home) | partial | ✓ |
| Shareable client roadmap (branded, mobile-friendly) | — | ✓ |
| Pricing | ||
| Solo agent monthly cost | Not published | $39 |
| Team monthly cost (10 agents) | Not published | $250 flat |
SISU does not publicly list pricing on their website — quotes are provided on request and vary by team size and add-ons.
Better together
Closing Day + your CRM
CRMs are great at what they're built for: sending listing alerts, storing contacts, building IDX websites, running smart plans and drip campaigns, and routing leads. Keep yours. Closing Day plugs into the gap they leave — projecting your year, scoring your deals, and coaching the daily numbers.
| Feature | Lofty CRM | Follow Up Boss CRM | Bold Trail CRM (was kvCORE) | CINC CRM | Closing Day Adds the projection layer |
|---|---|---|---|---|---|
| What CRMs do really well | |||||
| Listing alerts & IDX search for clients | ✓ | ✓ | ✓ | ✓ | — |
| Contact & lead management | ✓ | ✓ | ✓ | ✓ | — |
| Smart plans, drip campaigns, automations | ✓ | ✓ | ✓ | ✓ | — |
| Lead routing & assignment | ✓ | ✓ | ✓ | ✓ | — |
| IDX-powered agent website | ✓ | partial | ✓ | ✓ | — |
| What Closing Day adds on top | |||||
| AI win probability on every deal (SmartClose) ONLY HERE | — | — | — | — | ✓ |
| Probable Close forecast for the year | — | — | partial | — | ✓ |
| Real-time AI coaching tied to your data | — | — | — | — | ✓ |
| Reverse-engineered Goal Wizard | — | — | — | — | ✓ |
| Live conversion funnel with real ratios | partial | partial | ✓ | partial | ✓ |
| Pipeline driven by dates, not stage clicks | — | — | — | — | ✓ |
| Commission waterfall (gross GCI → take-home) | — | — | — | — | ✓ |
| Shareable client roadmap (branded) | — | — | partial | — | ✓ |
| Pricing | |||||
| Solo agent monthly cost | $79+ | $69+ | Not published | Not published | $39 |
| Team monthly cost (10 agents) | Varies | $499+ | Not published | Not published | $250 flat |
Keep your CRM. Add Closing Day on top. Your CRM handles listings, contacts, and the marketing engine. Closing Day handles deal scoring, win probability, real-time coaching, and the goal pace your team needs to hit. Pricing comparisons based on publicly listed plans for solo and 10-agent teams as of April 2026.
80% off first month with code 80OFF · Solo $7.80 ·
Team $50 · Cancel anytime
Update in seconds
Just Say It. Your data updates itself.
No forms. No menus. Type or speak a quick update in plain English, like "Had 3 convos and knocked 20 doors," and your dashboard updates instantly.
Convos
3
/ 5
Dials
8
/ 15
Texts
11
/ 20
CMAs
1
Doors
0
Open Houses
0
Recent Updates
Goal Pace
Voice or text. Plain English. Your numbers update in real time.
1
Screen for your whole business
6
Pipeline stages, tracked live
$39
Flat monthly price for solo agents
< 5 min
From sign-up to your first report
If this sounds familiar
You know where your deals are. Sort of.
You could probably tell someone your GCI if they gave you twenty minutes and a calculator. Your pipeline lives in your head, your activity is scattered across texts and notebooks, and the annual goal you set in January might as well be written on a napkin in a drawer.
You're not disorganized. You're just running a business with tools that weren't built for how you actually work.
Closing Day replaces the mental math, the scattered notes, and the quarterly panic with one honest dashboard that tells you exactly where you stand, and an AI coach that helps you figure out what to do about it.
Because here's the thing nobody talks about: when you actually know your numbers, you make better decisions. You prospect with purpose instead of panic. You double down on what's working instead of guessing. You stop bleeding deals at the stages you didn't even know were leaking. You go from surviving the year to running the year.
How it works
Up and running in under five minutes.
01
30 seconds
Create your account
Email, password, team name. Your first month is 80% off. No demo call, no sales rep, no credit card surprises.
02
2 minutes
Add a deal or two
Type in your active deals — client name, address, price, and status. The whole pipeline fills in as you go. Running in minutes.
03
Today
See your whole business
Dashboard, pipeline, funnel, goals, coaching. Clarity on day one, and every day after.
Everything you need
Clarity on your pipeline. Honesty in your numbers.
A coach in your pocket.
A visual pipeline that makes deals obvious
Drag-and-drop visual pipeline for Statuses (Pipeline → Appt Set → Appt Met → Signed → Under Contract → Closed) and post-contract Stages. See every deal, every bottleneck, every 'wait, where did this one go?' in one glance.
A conversion funnel that tells you the truth
Conversations → Appointments Set → Appointments Met → Signed → Closed with real percentages. See exactly where deals fall off so you know what to fix this week, not what to guess at next quarter.
Goals with live pace indicators
Set annual GCI, volume, and unit goals. A pace bar on your dashboard tells you on pace, ahead, or behind, updated every time a deal moves. No more 'I think I'm okay.' You'll know.
Track the activity that drives closings
Conversations, dials, texts, CMAs, open houses, door knocks. The leading indicators that predict your next closing, not vanity metrics. Log in 20 seconds a day.
On-demand coaching that sees your numbers
Talk to your AI coach whenever something's on your mind: a win, a worry, a stuck deal. It already knows your pipeline, activity, and goals, so there's no catch-up. Use it once a week or once a day, your call.
Your whole business on one screen
Dashboard, pipeline, funnel, income, lead sources. Every number you need to run your day in one place, not scattered across six tabs and a spreadsheet.
Every time frame, every report
Today, 7D, 30D, MTD, QTD, YTD, custom range, year-over-year compare. Every report, every chart, every filter. Clarity at any zoom level.
Lead source ROI you can act on
See which lead sources actually produce closings and GCI, not just leads. Stop paying for sources that look busy but don't close.
Works without a CRM
No integrations required. Every feature, every report, every coaching conversation works end-to-end with manual entry. It takes a minute or two a day. Most agents are fully set up and running in under 20 minutes.
The coaching advantage
A coach in your pocket. For $39, not $1,000.
Real estate productivity coaching runs $500 to $1,000 a month. Most agents can't justify it. And the ones who can? They get a coach with 30 to 50 other clients, two calls a month, 30 minutes each. That coach reviews whatever numbers you remembered to email the night before, spends the first 10 minutes catching up on your context, and gives you the best advice they can in the time they have. Between calls, you're on your own.
That's not a knock on human coaches. The good ones are genuinely good. But it's a structural problem that money can't solve. One human can only deeply know so many businesses at once.
Your Closing Day coach doesn't have that limitation. It knows your exact pipeline right now, not from last Tuesday's email. It's available Wednesday night when a deal falls apart and you need to rethink your priorities. It doesn't need 10 minutes of catch-up because it never forgot your numbers. And it's not splitting attention across 40 other agents when it's talking to you.
A peer-reviewed study published in PLoS ONE found that AI coaching matched human coaching in goal attainment over 10 months, with no statistically significant difference (Terblanche et al., 2022, n=327). Participants who used AI coaching more frequently saw even stronger results.
If you already have a human coach, Closing Day makes every session twice as productive. Stop showing up saying "I think I'm doing okay." Show up with your exact conversion rates, your pipeline velocity, your goal pace, and a week's worth of AI coaching conversations that already surfaced the real issues. Your coach gives you strategy. Closing Day gives you the data to execute it. Every session gets sharper because neither of you is wasting time on catch-up.
If you don't have a human coach, Closing Day can be the coach. It's available on demand, it already knows your business, and it costs $39/month instead of $1,000. For some agents, this is the upgrade that replaces the need for a human coach entirely. For others, it's the foundation that makes a human coach worth every dollar. Either way, you win.
Coaches: if your clients used this, your sessions would be twice as productive. Think about that.
Accountability built in
Set it. See it. Stay accountable to it.
Most agents set a GCI goal in January and forget it by March. Not because they don't care. Because nothing reminds them.
Closing Day puts your goal pace on your dashboard every single day. Green means on pace. Yellow means slipping. Red means it's time to have an honest conversation with your AI coach about what's not working.
The research is clear: when you can see your numbers, you improve your numbers. Visibility creates accountability. Accountability drives action. Action drives closings. That's not a feature. That's the whole point.
What's the one thing you could focus on today that would make everything else easier? Closing Day helps you answer that question with data, not guesses, every single morning.
Put your money
where your
goals are.
Pick an activity. Set a number. Choose a frequency. On your billing date each month, your AI coach checks your logged data. Miss the goal? $100 is automatically charged and donated to the charity you chose. Hit it? Nothing happens except you're winning.
This is an honor system. Only logged activity counts. We're not watching you. Integrity is doing the right thing even when no one is looking. Log honestly, build the habit, and let the system hold you accountable. Opt out anytime from Settings.
Name
Sarah Mitchell
Accountability Boost
Optional$100 to charity each month you miss your goal. Honor system.
Activity to track
Target
Frequency
If I miss, donate $100 to
Card saved by Stripe. Only logged activity counts. All goals evaluated as a monthly total on your billing date. Honor system.
Boost activated
The bigger picture
This isn't about software. It's about your life.
You didn't get into real estate to stare at spreadsheets. You got in because you wanted freedom, income on your terms, and the ability to build something that's yours.
But somewhere between the seventeenth follow-up call and the deal that fell apart at inspection, the business started running you instead of the other way around. The chaos crept in. The numbers got fuzzy. The goals got quiet.
Closing Day gives you the clarity to take your business back. When you know exactly where you stand, you stop reacting and start deciding. You spend your energy on the activities that actually produce closings, not on managing the chaos around them. You go home at a reasonable hour because you already know what tomorrow's priorities are.
The agents who track, measure, and get coached close more deals. That's not an opinion. That's what the data says. And more deals means more income, more freedom, and more of the life you got into this business to build.
Closing Day picks up where your CRM stops
Your CRM is great at what it's built for: managing contacts, lead routing, drip campaigns, transaction documents. Keep it. Closing Day isn't here to replace it.
What CRMs DON'T do well: tell you which deals are likely to close, reverse-engineer your activity from a take-home goal, coach you on what to focus on TODAY, or score every transaction in real time. That's the exact gap Closing Day was built to fill.
Your CRM manages your contacts. Closing Day manages your business.
Why it's different
Built by an agent who still closes deals every week.
Closing Day was built by a working agent in the Tampa Bay area because every other option was bloated with features solo agents don't need and missing the ones we do. Every feature in here exists because it had to.
Why "Closing Day"? Because that's the moment everything you do is building toward. Every conversation, every showing, every signed contract, every 6 AM door knock. It all points to one thing: getting your client to the closing table. We named this app after an agent's favorite day because every feature in it is designed to help you get there more often.
Read the full story →Honest pricing
$39/month. Every feature. No upsells.
Solo agents get the full app for $39/month. Teams of up to 20 agents get everything for $250 flat. No per-seat gouging.
Solo
$39/mo
Everything. Pipeline, funnel, goals, activity tracking, AI coaching, and reports. One price. No per-seat fees. No upsells. Including an AI coach that would cost $600-$1,000/month as a human.
Team
$250/mo
Up to 20 agents. Flat rate.
Quick answers
Common questions
Do I need a CRM to use Closing Day? ▾
No. Every feature works without a CRM. Pipeline, funnel, goals, activity, coaching, and reports all work end-to-end with manual entry. It takes a minute or two a day.
How long does setup take? ▾
Under five minutes. Create your account, add your active deals, set a goal, and you're running. No onboarding calls, no demos, no sales team.
Is my data safe? ▾
Your CRM API keys are encrypted at rest with AES-256-GCM. Your transaction data lives in a database we control and back up daily. We never share or sell your data.
Can I cancel anytime? ▾
Yes. Cancel from your account page. You'll keep access through the end of your current billing period. No forms, no retention calls, no guilt trips.
Is there a discount for new customers? ▾
Yes. Every new customer gets 80% off their first month. Solo is $7.80 month one, then $39/mo. Team is $50 month one, then $250/mo. The discount applies automatically at checkout and you can cancel any time from your billing page.
What makes Closing Day different? ▾
It's built by a working agent, not a software company. It gives you the one thing most real estate software doesn't: clarity. You always know your pipeline, your funnel, your pace on goals, and what the next best action is. And there's an on-demand AI coach that already sees your numbers, so when something's off, you can talk it through without catch-up or context-setting.
What is SmartClose AI? ▾
SmartClose is the AI scoring engine inside Closing Day that gives every active deal a win probability with reasoning. The dashboard rolls every score into one year-end GCI forecast you can trust. Pipeline cards show the score inline, and a single-deal tile breaks down exactly why a deal scored where it did so you know what to push, save, or let go. See SmartClose →
How does the Goal Wizard work? ▾
Type a single take-home dollar amount you want this year. Goal Wizard reverse-engineers everything from there: GCI, closings, volume, appointments, signed agreements, and the daily conversations to feed the funnel. Example: $150K take-home becomes $215K GCI, $7.2M volume, 18 closings, and 5 conversations a day. Splits and fees only — no income tax math. See Goal Wizard →
What is Coach View? ▾
Coach View is a workspace for brokers, team leads, mentors, and productivity coaches. It surfaces the same SmartClose data the agent sees, framed for coaching: a roster with average win probability and trend, drill-down per agent with their three highest-probability deals by name, and grounded coaching prompts. It makes great human coaches more powerful — it does not replace them. See Coach View →
Does Closing Day replace my CRM? ▾
No — keep your CRM. Closing Day supplements it. Use Lofty, Follow Up Boss, Bold Trail, or CINC for contacts and lead routing, and use Closing Day for SmartClose AI scoring, Goal Wizard, AI Coach, and the take-home forecast they don't offer. If you already use SISU, Closing Day is the natural next step that adds AI on top of the same date-driven pipeline model.
Know your pipeline. Hit your goals. Close more deals.
80% off your first month. Cancel anytime. Under one minute to set up.
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