Lofty vs Closing Day

Lofty Alternative for Real Estate Agents

Lofty (the platform formerly known as Chime) is a strong all-in-one CRM. IDX websites, lead capture, smart-plan automation, AI-driven dialer, and a national lead network all live under one roof. For agents who run on paid traffic and need a full lead-to-contract funnel, it's a serious contender, and many top teams swear by it.

Lofty is excellent at the top of the funnel — leads, follow-up, stage automation — and that's where most agents should keep using it. The business-coaching layer below the contract isn't its focus. Goal tracking is manual, there's no live take-home forecast, and pricing scales with add-ons as you layer on dialer, IDX, and lead capture. That's where Closing Day comes in.

Closing Day is designed to sit on top of Lofty, not replace it. Keep Lofty as your CRM and IDX engine. Add Closing Day as the production layer: SmartClose AI scoring on active deals, the Goal Wizard that runs backward from take-home pay, a live year-end income projection, and an on-demand AI coach that already sees your numbers. Two tools doing what each one does best — and Closing Day's $39/mo price point makes that a non-decision.

Side-by-side comparison

Where SmartClose fits next to Lofty

Lofty's AI is built around lead behavior — opens, clicks, search activity. SmartClose is built around the deal once it's in your pipeline: which active deals are most likely to close in the next 30 days, which ones are slipping, and what the projected GCI is for the rest of the year. The two layers don't overlap; they fill in each other's blind spots.